PUMA "Be creative"

The slogan "Imagine a sport" have copyright copyright © 2010 Catalin Hole

"Let´s have some fun when buying sports equipment":

The first TV Spot
Banner:


STORY BOARD:

The well known scene with Neil Amsrtong when he takes the first step on the Moon and he said : “A littel step for man, a great leap for mankind”( we can put the images from archive o use the sport man at the first spot and make the same scene, which is what I recommand ). After he said these “….” , he takes a few more steps….here we put his face in the first plan (as if he forgot something….)…. He turns around at his first footprint and with his finger makes the sign of the PUMA logo . (As you know nobody saw the original footprint at the first step on the Moon,….. well, we show it now…..).
A voice here: IT WAS THE FIRST STEP FOR US TOO, BUT A BIG STEP FOR HUMANITY, PUMA

Slogan: BE CREATIVE, IMAGINE A SPORT. PUMA

With the first spot we´ll lunch the new Puma slogan: IMAGINE A SPORT, PUMA
and the new sport shoes model : "SPACE"


The second TV Spot:


Like as you can see, with this idea we can "play" a lot. (more posters and banners are make it)

TV SPOT:

In a university auditorium, Einstein, alone, wrote on the blackboard the famous equation:

E = mc²

In this moment enters in the auditorium Usain Bolt. Einstein looks at him, and starts to write:

E = Energy Puma ; m = more ; c = cool

So, Puma Energy = ( more + cool )²

After that, he takes out one pair of sport shoes and gives them to him

Usain Bolt smiles, looks to the camera and says:

“ Be creative, Imagine the sport”

Voice: The new Power Puma or Energy Puma sport shoes

The third TV Spot:
(story board)





TV SPOT "Exhibition":

Some guys, Samuel Eto´o , Emmanuel Eboue and John Mensah enter in an abstract art exhibition image with some exhibits ...and they gets to a completely white painting.

The guys are looking at them left and right.... (nobody around)...One to them gets out from his bag a football , all of them get out pairs of sports shoes ...put them on...and starts play with the ball and jumping on the white painting, letting footprints.

Then they look satisfied at their work and leave.

After theme, a group of "typical" Japanese tourists reaches at the painting and start
taking ...photos...and one at them is saying:"Wonderful", another one "Beautiful"

The image shows us just the feet of the sport shoes with the PUMA


Slogan: Be creative! PUMA, Imagine a sport

(This campaign have 2 spots more, and I believe we will make the difference in advertising sport world.)